Let’s Talk About Legacy …

Leaving a RE Legacy

People from all demographics come to MartelTurnkey in search of cash-flowing assets ripe for appreciation — the easy way. But one generation we’re noticing with a surge of interest in turnkey real estate investing is the Millennial generation.  They come to us with the vision of building a financial legacy.


You know, those much-maligned slackers who quietly and without complaint took over the economy while their Boomer parents were still complaining about “hip-hops” and the “social medias.”  They’re the ones strategically building financial legacies!


These “perpetual children” with their faces in their phones have come into their own. Anywhere from 26 to 41 years old as of this writing, they either have good jobs or they have struck out on their own as freelancers and small business owners. A few have even struck it rich as crypto-bros or influencers. 


Needless to say, they have disposable income. Many of them see turnkey rental real estate as being easier and more secure than playing the stock market. And they all have one thing in common — the Millennials are focused on  legacy. 


Many have kids. Others have nieces and nephews. They’re thinking about their digital and economic footprint, coming to the realization that life is finite, and they’re concerned about what kind of legacy they’re going to leave behind.


Here’s how we see them integrate turnkey real estate investing into their legacy:

1. Self-Expression

Owning real estate is a priceless opportunity to leave a mark on the world, planted into the very ground beneath our feet. We have seen our Millennial clients take that and run with it. 


Our clients have named property after their children, or after nieces and nephews. Come what may, their family name will be stamped on buildings – and even if the next owner changes the name, it will survive somewhere in the historical record.  


Another one of our clients got Seussical and named his turnkey rentals “Thing 1” and “Thing 2.” This is a generation known for its expressive individualism, and this generation of real estate investors isn’t afraid to show it.

2. Financial Legacy

Millennials have seen enough recessions in their lifetime to know that companies come and go, but land is forever. Holding Apple stock in their 401(k) doesn’t give them design input on the next iPhone … but they can choose what tenant to accept in their turnkey rental.


Thinking again about the children in their family, they can slowly accumulate a portfolio of rental real estate to leave them with a formidable financial empire, far beyond a family home that keeps getting bigger and bigger (with a bigger and bigger mortgage). 


They could buy a rental house when a child is born, let it cash-flow for 20 years, and gift that now-college-aged child a host of options — sell the property, refinance, or keep it as a cornerstone of their own real estate empire. 

3. For the Children

We’ve talked about naming property after the children. About leaving a financial legacy for the children. But perhaps the most important legacy of turnkey rentals is the learning experience — the chance to teach hands-on financial lessons deplorably absent from the school system. 


What better legacy than a generation of financially-literate progeny on the road to financial freedom from the cradle?




If legacy has been on your mind, reach out to MartelTurnkey and let’s have a conversation. You will be amazed at how easy and approachable we make it to build a real estate empire you can use to achieve financial freedom and make your mark on posterity.