Let’s Talk About Legacy …

Leaving a RE Legacy

People from all demographics come to MartelTurnkey in search of cash-flowing assets ripe for appreciation — the easy way. But one generation we’re noticing with a surge of interest in turnkey real estate investing is the Millennial generation.  They come to us with the vision of building a financial legacy.


You know, those much-maligned slackers who quietly and without complaint took over the economy while their Boomer parents were still complaining about “hip-hops” and the “social medias.”  They’re the ones strategically building financial legacies!


These “perpetual children” with their faces in their phones have come into their own. Anywhere from 26 to 41 years old as of this writing, they either have good jobs or they have struck out on their own as freelancers and small business owners. A few have even struck it rich as crypto-bros or influencers. 


Needless to say, they have disposable income. Many of them see turnkey rental real estate as being easier and more secure than playing the stock market. And they all have one thing in common — the Millennials are focused on  legacy. 


Many have kids. Others have nieces and nephews. They’re thinking about their digital and economic footprint, coming to the realization that life is finite, and they’re concerned about what kind of legacy they’re going to leave behind.


Here’s how we see them integrate turnkey real estate investing into their legacy:

1. Self-Expression

Owning real estate is a priceless opportunity to leave a mark on the world, planted into the very ground beneath our feet. We have seen our Millennial clients take that and run with it. 


Our clients have named property after their children, or after nieces and nephews. Come what may, their family name will be stamped on buildings – and even if the next owner changes the name, it will survive somewhere in the historical record.  


Another one of our clients got Seussical and named his turnkey rentals “Thing 1” and “Thing 2.” This is a generation known for its expressive individualism, and this generation of real estate investors isn’t afraid to show it.

2. Financial Legacy

Millennials have seen enough recessions in their lifetime to know that companies come and go, but land is forever. Holding Apple stock in their 401(k) doesn’t give them design input on the next iPhone … but they can choose what tenant to accept in their turnkey rental.


Thinking again about the children in their family, they can slowly accumulate a portfolio of rental real estate to leave them with a formidable financial empire, far beyond a family home that keeps getting bigger and bigger (with a bigger and bigger mortgage). 


They could buy a rental house when a child is born, let it cash-flow for 20 years, and gift that now-college-aged child a host of options — sell the property, refinance, or keep it as a cornerstone of their own real estate empire. 

3. For the Children

We’ve talked about naming property after the children. About leaving a financial legacy for the children. But perhaps the most important legacy of turnkey rentals is the learning experience — the chance to teach hands-on financial lessons deplorably absent from the school system. 


What better legacy than a generation of financially-literate progeny on the road to financial freedom from the cradle?




If legacy has been on your mind, reach out to MartelTurnkey and let’s have a conversation. You will be amazed at how easy and approachable we make it to build a real estate empire you can use to achieve financial freedom and make your mark on posterity. 

What Does It Mean to be “Financially Free?”

We often talk about “financial freedom” here at MartelTurnkey. 


On the surface, we’re a real estate company. “Thanks, Captain Obvious,” right? Our core business is to acquire rental properties and to help other people acquire cash flowing rental properties for their own portfolio.


But that’s what we do … not why we do it. The “why” of a business is important. If you want to know what a company stands for, push past the “what” and get to the “why.”


Scratch below that surface, and MartelTurnkey isn’t in the real estate business — we’re in the financial freedom business. Real estate is just a means to that end. We help clients acquire rental property so they can realize the dream of financial freedom. 


So what does financial freedom look like … and why build a business around it?

What is “financial freedom?”

“Financial freedom” is an approach to wealth. What is a wealthy person? Someone with an abundance or surplus of assets.


What kind of assets? Money? Real estate? Gold? Bitcoin? What’s the most valuable asset?


Many smart people — including the people who work here — actually value one asset above all others — time. 


From the slums to the White House, everyone has the same 24 hours a day. Money comes and goes; power comes and goes. But time only goes. You can always make more money. Governments can print more money. And there are millions of acres of undeveloped land. But no one can create more time.


And eventually, we all run out of time. We’re all on this planet for a limited amount of time. Time is the only asset of absolute value.


For such a valuable asset, most people don’t own most of their time. The average American will spend 90,000 hours of their lives at work … and a global Gallup Poll revealed that only 15% of all employees feel engaged by their work, leaving a whopping 85% dissatisfied with their jobs on some level. That’s a lot of time to spend miserable. 

Measuring Wealth Not in Money, but in Time

At MartelTurnkey, we believe that the true measure of wealth is not how much money you have, not how much real estate you own, but how much time you own.


Some people call it “financial freedom.” Others call it “early retirement.” Look at it this way … if you were to no longer report to work — to a job that, love it or hate it, requires you to spend your time as your boss sees fit rather than as you see fit — how long could you exist before you ran out of money?


Six months? You’re “six months wealthy.” Five years? You’re “five years wealthy.”


What if you could skip out of work and cover your bills and pleasures indefinitely? That’s when you’re “financially free.”


What can create this enviable condition? Consistent cash flow. Money that arrives in your bank account not in exchange for your time, but as a dividend for your ownership of an asset.


At MartelTurnkey, we trade real estate because we believe it’s the best way to create this kind of cash flow. Not only does property under management produce revenue while you sleep … real estate investment also offers the advantages of leverage and tax savings.

How Much Cash Flow to Financial Freedom?

By this metric, financial freedom happens at a different net worth for each individual. 


Take an office employee who earns $50,000 a year. By amassing a portfolio that creates $50,000 in passive rental cash flow, that employee is now financially free. He can quit work and maintain his same lifestyle.


(Actually, it’s closer to $30,000 or $35,000 in cash flow, considering how heavily employees are taxed and how much you can save in taxes as a real estate investor.)


An employee who makes $100,000 a year will need to amass a portfolio twice as large to achieve financial freedom, because there’s more income to replace. And this always assumes that on the way to financial freedom you don’t develop a taste for Rolex watches, Prada bags, and Lamborghinis. “Financial freedom” isn’t the same thing as “fabulous wealth” … but it’s much easier to achieve. 


In fact, through real estate, we at MartelTurnkey firmly believe that financial freedom is within reach for almost any employee who has the discipline and will to go after it. And that’s why we’re dedicated to making it happen for everyone who partners with us to create cash flow, grow their net worth, and build their legacy. Many, many of our investors buy multiple rental properties through us, some all at once, others consistently over time.  We work with them to reach their goals.  


Ready to start your journey toward financial freedom? Reach out to us today and let’s get the ball rolling on your first rental property … or the next one! It’s easier than you think.