Ford Motor Co. Comes to Memphis Regional Megasite

Owners of turnkey rentals in Memphis will be happy to learn that speculative interest from Ford Motor Company in the Memphis area has become a reality. Headlines read, “Ford Motor Company to invest $5.6 billion in Memphis Regional Megasite, Create 5.8 thousand new jobs!” It’s true. The Megasite is going to be home to a Ford Assembly Plant, a battery manufacturing plant, and a supplier park, all atop a 3,600-acre campus called “Blue Oval City.” The project represents the largest investment ever made in Tennessee, all under the astute administration of Governor Bill Lee. For you as an investor, it represents one of the biggest employment opportunities yet for your present and future tenants, as well as proof positive that Memphis is economically thriving. 

 

Ford Motor Co. Parks Its EV Plant at Memphis Regional Megasite

 

Ford Motor Co. has committed to tenancy at the Memphis Regional Megasite in Hayward County. The automotive behemoth will rev up construction funded by $5.6 billion, which it is pouring into the project to fuel completion. The company projects the plant to be fully operational by 2025. A portion of the 3,600 acres will be occupied by BlueOvalSK battery plant, a joint-venture between Ford Co. and SK Innovation, a South Korean battery manufacturing company. The Ford assembly plant will manufacture Ford’s F-series all-electric trucks. This will establish Tennessee as “ground zero” for electric vehicle manufacturing, which, as you know, is where the automotive industry is headed. 

 

All told, nearly 6,000 new jobs will be created with this project, in all levels of experience and background. In addition, over 32,000 jobs are expected to be created to aid in the construction work. This alone could add up to about $1.87 billion in construction salaries. Furthermore, the Center for Economic Research, a TNECD division, predicts the project to contribute $3.5 billion annually to Tennessee’s gross state product.

 

How it Happened

 

Let’s back up a bit. Back in June of 2021, Governor Bill Lee of Tennessee took a risk. In his uniquely forward-thinking manner, Governor Lee appropriated millions of dollars to invest in wastewater discharge pipe infrastructure for the Memphis Regional Megasite. Basing his decision largely on the “if we build it, they will come” way of thinking, the Governor stated, “We want the Megasite to be the very first place companies will look when they start looking around the country.” What Lee knew was that weaknesses were exposed at the site from an independent study that the State of Tennessee had commissioned. As Lee put it, “The combination of information from that analysis, and frankly, the increased interest that we’ve had from companies across the country, really spurred us to make a decision to move forward. What we knew was true—the fact that the pipe was not laid—could be construed as a vulnerability for the site.” The Governor’s decision to get that issue resolved was–in all likelihood–singularly responsible for Ford Motor Company’s decision to commit to the site. 

 

Notably, the wastewater pipe construction isn’t even slated to begin until the first quarter of 2022. That’s okay, though, according to the latest news that Ford Motor Company is now a fully committed tenant. The state’s construction will happen in tandem with the car company’s own construction to get the site ready to roll into production by 2025. It’s massively impressive that the Governor of Tennessee’s word is good enough for a corporate giant like Ford. 

 

What the Locals Think

 

Local leaders are over the moon about the announcement. David Livingston, the mayor of Haywood County where the Megasite is situated, said he’s been smiling for a month now, and it will take another month to take the smile off of his face. Rightly so. Livingston noted, “It’ll be more than the jobs in just those plants too. There will be plenty of jobs that will come with it, because those plants will need materials and supplies,” Livingston said. “So we can expect those [jobs] to come into the surrounding areas and counties.” In case you don’t have a county map in front of you, that means Shelby County, where MartelTurnkey Memphis turnkey rentals are. In fact, the Memphis Regional Megasite is an easy 51-minute commute from central Memphis, a straight shot up 40 East.

 

U.S. Congressman David Kustoff said, “Today is a truly remarkable day for West Tennessee and the entire region. Ford’s investment in the Megasite will bring in thousands of jobs and will reshape West Tennessee’s economy for generations to come. I would like to thank Governor Bill Lee and his economic development team for their hard work in securing this investment. Ford’s commitment demonstrates its confidence in West Tennessee, Governor Bill Lee and his leadership, as well as the economic opportunity of the Memphis Regional Megasite.” Again, Governor Bill Lee is being called out for his stellar vision, trustworthiness and leadership abilities. 

 

Nearly 6,000 New Jobs Coming to Memphis Area

 

The Megasite is physically situated in Hayward County, but officials expect that the bulk of new jobs will be filled by residents of Memphis and Shelby County. “… it will change the landscape of West Tennessee from a jobs perspective,” said Mark Herbison, Senior Vice President of Economic Development at the Greater Memphis Chamber. “This Megasite is the magic bean of economic development.” 

 

Magic beans aside, any professional “bean counter” can see that this development is a game changer for Memphis and surrounding areas. If there was ever any doubt that you need to invest in Memphis starting right now, this news should cast away those doubts. Because where Ford Motor Company goes, other whales are sure to follow. This is very likely a giant leap toward a huge resurgence of manufacturing jobs for your tenants who live in turnkey rentals in Memphis. As Governor Lee said, “This will have a generational impact on people and families across our state, especially in West Tennessee.”

 

We have several turnkey rental properties available right now, in highly advantageous areas around the country. Start your real estate rentals portfolio today. Contact us to learn how.

 

 

Customer Testimonial:

 

“From the first time we spoke with Antoine, we were impressed by how knowledgeable he was. The market knowledge and plans he had for his company convinced us of his competence. We knew from the first conversation that we could become long-term partners. We have since bought many properties from MartelTurnkey and it has always been a great experience.”

 

~ Elena, Westchester County, NY

 

 

What to Look For in Turnkey Property Renovations

When considering buying a turnkey rental, investors should carefully consider the kind and quality of the renovations. As we’ve discussed in previous blog posts, a turnkey property isn’t truly turnkey unless it’s already renovated when you purchase it. A new investor shouldn’t need to put money into renovations immediately after taking ownership. Whenever you’re looking at a turnkey rental property to buy, here’s what you should look for as far as renovations.

 

Quality of the Renovations

 

Unfortunately, it’s all too common for contractors to take shortcuts when it comes to construction. According to people like that, shortcuts help them to make more profit. But there’s a difference between being efficient and taking shortcuts. Efficiency is great. If a contractor can get work done faster or better by using a different method or new tools, that’s great. They make money and the investor saves money. But if a contractor is taking shortcuts that impact the quality of the work, that’s not good for anyone; the investor, the future tenants, or the contractor.

 

The quality of the renovation is as important as what renovations are done in an investment property. If the bathroom fixtures were replaced, that’s good. But if they were replaced with used parts or installed incorrectly, that spells trouble for the new owner – you. Seeing pictures of a newly-repaired front porch railing makes an investor feel good. But if the new railing hasn’t been properly installed, it poses a danger to future tenants and ultimately, the owner-investor. The point is that, as well as reviewing the list of renovations, it’s important to consider the turnkey company that’s handling the renovations. As always in business, know who you’re dealing with. At MartelTurnkey, we fully renovate our turnkey properties before selling them to investors. But that’s not all. We have boots on the ground overseeing renovations on all of our properties. We make regular visits to our properties in the development phase, in other states. We even have one of our own family members, Etienne, on-site in Memphis, overseeing renovations. And if you know Etienne, you know he won’t stand for anything less than perfection! 

 

What Renovations You Should Look For

 

The renovations that you should look for in a turnkey property are ones that add value, safety and aesthetic appeal. For example: 

 

 – Refinished floors

 – Replaced tile/vinyl

 – New carpeting

 – Basement waterproofing

 – Siding repair/replacement

 – Roofing repair/replacement

 – Fencing repair

 – Deck/porch railing repair/replacement

 – Fresh hardware

 – Fresh paint

 – Repaired/installed gutters

 – Replaced plumbing fixtures

 – Replaced lighting fixtures

 – Etc. 

 

As you can see, some of these renovations are for aesthetic purposes; i.e., paint, hardware. Others are important for the safety of your tenants and their families; i.e. railing repairs, etc. Finally, others are essential for the durability and integrity of the property itself; i.e., waterproofing, gutter repairs, etc. 

 

When looking for a turnkey rental property to buy, review the list of renovations. You should see a mix of all three categories of renovations. If you don’t, it’s possible you should look at a different turnkey property company. Because any turnkey rental property company should have all these things in mind; the safety of the tenants, the attractiveness of the property, and the value and integrity of the property.

 

Improvements That Are Less Important

 

Just as much as it makes sense to consider the type and quality of renovations on a turnkey property, you should also be aware of the types of improvements that are less important. The reason is that some turnkey companies do their best to sell properties that are in less than ideal condition by distracting potential buyers with “bling.” For instance, brightly painted shutters and potted geraniums on the front stoop will certainly add curb appeal. But surface embellishments don’t add value to the property. If the front lawn is lush and green but the hardwood floors in the living room are splintering, that’s a good sign that the seller is unwilling to do a quality renovation. When a turnkey property for sale has quality renovations, safety-minded renovations and aesthetic improvements, that’s a good sign that the seller actually cares about providing value to the investor. 

 

MartelTurnkey sells turnkey rental properties that we own ourselves. We analyze the value of the properties ourselves. We oversee the renovations ourselves. Any time you want to review the list of renovations on a property, you can click on that information on the property listing page on our website. We are personally vested in your success. We want to be your partner as you grow your real estate investment portfolio. Contact us today to get started!

 

 

Customer Testimonial:

 

“I highly recommend working with Antoine and Martel Turnkey. As a first time real-estate investor, Antoine gave me a great understanding of an industry I was unfamiliar with. Their properties are in great markets, fairly priced, and are truly turnkey. There were zero improvements I had to make on the property I bought from them in Memphis. If you are looking for a good investment opportunity, work with the MartelTurnkey team.”

 

~ Simon, Long Beach, CA

 

 

Should You Do a BRRRR Right Now? Probably Not

When we wrote about the BRRRR strategy back in 2018, we covered the five top risks of this method. The post was surprisingly popular, and it still gets a tremendous number of hits on our website, even after all this time. For those of you who may not have heard of BRRRR, it stands for Buy, Rehab, Rent, Refinance, Repeat. It can be a very solid way to build wealth, given the right economic conditions. But with things the way they are in the world currently, it’s probably not a strategy you should be testing out right now.

 

Reviewing the Risks of BRRRR

 

We covered the five main risks of the BRRRR method three years ago, but they warrant repeating. Every risk is associated with mandatory steps in the BRRRR process, so there’s no getting around them. They are:

 

 – Renovation Time

 – Renovation Cost

 – Appraisal

 – Time to Fill Vacancies

 – Rent Amount

 

Now, some of these risks would be mitigated due to existing circumstances in the U.S. economy. Others are so prohibitive—and, frankly, scary–that we can’t recommend that inexperienced investors get into a BRRRR project right now. 

 

Renovation Time

 

Renovation time refers to the amount of time from when you take ownership, to when the place is ready to rent out. Unfortunately, unless you’re a Jack or Jill of all trades, you’re not going to be in control of the renovation time. (And even if you can wear every trade hat necessary to do a rehab, you still won’t be in charge of the time because of the next point. But we’ll get to that in a minute.) Basically, you’re going to be at the mercy of your contractor and their workers, meaning the construction crew, tradespeople, etc. Ordinarily, in the best of times, you virtually need a whip and some kind of leverage to get rehab work done on time. That’s just the way it is in the construction business. Contractors juggle a lot of jobs at one time and it’s rare that projects are completed on time.

 

Now, you throw in the fact that the government right now is essentially subsidizing unemployment with free money, and you’ve got a shortage of workers to deal with. You’ve seen it in your neighborhood, we’re sure. “For Help” signs are in every storefront window. If McDonalds is having trouble finding enough staff to fry patties, how are you going to find qualified and licensed workers for your BRRRR project? 

 

It all adds up to lengthy—and we do mean lengthy—periods of time waiting for your renovation to get done. Meanwhile, your money is tied up, your property is sitting empty (not bringing in rental income), and you’re making payments to your insurance company and your lender. 

 

Frankly, we at MartelTurnkey have been working with contractors and construction crew for years now, and even we’re experiencing challenges with renovation timetables, getting workers on site and sourcing construction materials. And we even have our own Etienne Martel on site in Memphis overseeing everything. Despite this, it’s been harder than ever to get our projects rehabbed and ready to rent, all because of the way the economy is currently operating.

 

No matter how industrious, energetic or determined you are, there’s no getting around the fact that turnkey rentals are your best real estate investment option at this time. Please think twice and then think again before attempting anything like a BRRRR right now. It could be years before you reap any gains from it. Meanwhile, you could be getting passive income for you and your family as soon as next month, when you buy a turnkey rental from MartelTurnkey. 

 

Renovation Cost

 

Renovation cost is the sum of all the costs associated with finishing your rehab. This includes labor, materials and permits. Costs of construction materials are very much tied to everything from natural disasters, political climates, levies, taxes and even building trends. But in all the years we’ve been doing turnkey rentals, we’ve never found it so hard to lay our hands on simple renovation supplies. We’re talking about a 4-6  week wait on a basic shower stall. It’s just mind-blowing. We even have contacts and regular suppliers that we’ve built relationships with, who are telling us their hands are tied because no shipments are coming in. This is what we meant when we said, even if you are a master plumber, good luck getting your materials for your BRRRR. It’s going to be a long, hard wait. 

 

Now, the other three risk factors will be mitigated since property values are up and rents are up. So you won’t have to worry too much about your appraisal coming in too low, filling the place with a tenant, being able to charge a high enough rent or getting refinanced. But if you make it to this stage, you must have so much luck on your side that we recommend you run out and buy a lottery ticket right now! Because it’s near impossible to find qualified workers and source materials. That’s why we can’t in good faith recommend that you do a BRRRR right now.

 

We’ve said it before and we’ll say it again. The best way for you to invest your money right now is in turnkey rentals. You get a fully rehabbed property, already rented out and pulling in passive income. What more could you ask for from a real estate investment? We’re MartelTurnkey and we have your turnkey rental opportunity ready to buy.

 

 

Customer Testimonial:

 

“I am very fortunate to have found you and your company. I really look forward to working with you more in the months and years to come! It’s very rare to find someone who is honest and sincere in their dealings with others. You truly treat your investors like family and likewise treat your properties like your own.”

 

~ Edna Los Angeles, CA

 

 

Best Investment Books to Read Now

Now that summer is officially here, it’s a great time to find motivational beach reads. Whether you plan to kick back in your easy chair or dig your toes in the sand at your favorite vacation spot, here are some books that will inspire, motivate and inform you on your journey to real estate wealth. Tuck one or more of these great books into your tote bag or suitcase and get ready to learn more about real estate investing so you can truly leverage the power of real estate as an investment strategy.

 

A Millennial’s Guide to Investing in Cash Flowing Rental Properties
By Antoine Martel

 

A Millennial’s Guide to Investing in Cash Flowing Rental Properties” is written by our very own Antoine Martel. It was published in 2019, so you might have missed it if you’re new to our company. While this is a relatively short read of just 123 pages, it’s dense with information about how to do your own property flips if you are more of a DIY person. Inside, you’ll find chapters like “How to Calculate Cap Rate,” “Funding Your Real Estate Investments,” “The BRRRR Strategy” and much more. This is a no-fluff, straight to the point book that will help get your real estate investment plans off the ground in as little time as possible. 

 

Stop Trading Your Time for Money: A how-to guide for the middle class to achieve financial freedom, early retirement, and provide a legacy for future generations
By Eric Martel

 

Stop Trading Your Time For Money” is a special book that we’re extremely proud of, because it’s written by our own Eric Martel. Published less than a year ago in October 2020, this invaluable resource clocks in at 150 pages. As you know if you read our profile on Eric Martel, he has extensive experience—not only with real estate—but with learning how to make passive income a reality in his own life. A former actuary, Eric Martel saw firsthand how people struggled to work and recover, particularly after the dot.com crash of 2001. This book is thick with advice about how to determine what you really want for yourself and your family, how to rid yourself of false beliefs and how to get the rich and rewarding life you and your family deserve. You’ll learn how to build generational wealth without breaking your back or sacrificing time with your family to do so. This book is a must-read for every real estate investor!

 

The Book on Rental Property Investing: How to Create Wealth With Intelligent Buy and Hold Real Estate Investing
By Brandon Turner

 

The Book on Rental Property Investing” is written by Brandon Turner, founder of Bigger Pockets. If you haven’t heard of BiggerPockets.com, prepare to have your world rocked. Over the course of just 17 years, BiggerPockets.com has become the online hub for real estate investors. Brandon Turner’s book is rich with strategies, tools and insider tips for the buy and hold aspect of real estate investing. Covered topics include how to find deals in competitive markets (like today’s markets!), how to work it without actually working (no paintbrush required) and he even touches on the subject of saving on taxes. This book is a little bit self-promoting, because he does refer to joining the pro level of BiggerPockets.com several times. However, there’s plenty of meat in here to get you salivating to get started on your real estate wealth-building projects!

 

How to Create Wealth Investing in Real Estate: How to Build Wealth with Multi-Family Real Estate
By Grant Cardone

 

How to Create Wealth Investing in Real Estate” is written by Grant Cardone, one of our favorite successful real estate investment entrepreneurs. This book talks about something we’ve always believed in, investing in multi-family properties. (We even wrote a blog post listing the benefits.) Duplexes, triplexes and quads offer higher cash flow, more diversity and more security, which is what you’ll learn in this book. Granted, Cardone talks a lot in the book about investing in apartment buildings, which may be over-budget for you at the moment. However, the principles are sound and investing in apartment buildings in the future is definitely something you should keep in mind as a possibility. Aim high. Bottom line: This book will motivate you to take steps today so that someday you can reach that step in the ladder where buying an apartment building is well within reach!

 

Crushing It!: How Great Entrepreneurs Build Their Business and Influence—And How You Can Too
By Gary Vaynerchuk

 

Crushing It!” was written by Gary Vaynerchuk, or Gary “Vee,” as he is better known. This guy really knows his stuff. He’s an expert at video marketing, but he’s also a seriously successful entrepreneur with four books on the New York Times Bestseller List. Frankly, you’d do well to read all of his books, but we like this one to start with. It’s kind of a starter course for wannabe entrepreneurs. And although you may not think of yourself as an entrepreneur yet, you are. The very fact that you’re reading this means you’re looking for ways to earn income from real estate, the best entrepreneurship method of all. In this book, Gary Vee motivates you, challenges you and teaches you how to leverage social media to propel yourself over the top in your endeavors. While it’s not specifically focused on real estate investing, it will put you in the right mindset to stop waiting for someone else to make you rich. That’s never gonna happen. It’s all on you, and you have everything you need to do it. All you have to do is pick up the tools (and the books).

 

These are books that we’ve read (and written!) to motivate us and we are happy to recommend them to you. So pick up one or two and dive in while you’re lounging poolside. We guarantee you’ll start itching to get started building your own real estate investing portfolio. And when you have questions, we hope you know we’re always here and ready to help any way we can. Happy reading!

 

Guide to Reading Our Turnkey Rental Financials

At MartelTurnkey, we are committed to doing business with honesty, truthfulness and transparency. One of the ways that we strive to honor that commitment is by providing financials about our available turnkey rentals on our website. Anyone who is interested in delving into the financials can access them with a few clicks. You don’t have to be a member, you don’t have to be preapproved and you don’t have to go through a lengthy telephone conversation in order to be vetted. All anyone needs to do is click to download, and the financial spreadsheets will arrive in your inbox for you to peruse at your leisure. If you’re interested, following is a handy guide to reading our turnkey rental financials.

 

For the purposes of this guide, we’ll be looking at the spreadsheets for a turnkey rental property located at 5037 Greenhurst Drive in Maple Heights, Ohio. Maple Heights is a bedroom community of Cleveland, Ohio with about 23,000 residents, located in Cuyahoga County. 

 

When you first receive the email after clicking the “Download Financials” button, you’ll be presented with a link that will take you to the Google Doc spreadsheets for all of our available turnkey rentals. You’ll see that the Greenhurst Drive property is one of the available properties listed. The first thing to notice is the three tabs at the bottom. Begin with the Summary Page.

The Summary Page Tab

The Summary Page is an overall view of the property that gives the Investment Property Analysis. Here, you’ll find the basic details about the property that every turnkey rental investor needs to know, like the purchase price, the square footage, number of bedrooms, rent amount, estimated property taxes and insurance and so on. 
Other valuable information on the Summary Page is in the box just below the first financials box on the left. This includes Estimated Annual Vacancy Expense, Estimated Annual Maintenance Expense and Estimated Annual Management Fee.  

To better understand how these figures are calculated, look directly over to the right at the greyed out box where you can see lines for percentages withheld for vacancy, maintenance and management at 5%, 5% and 10%, respectively. 
Typically, landlords are advised to hold back a certain amount of the rental income each month to budget for these three things. These three percentages represent the percentage of the rent amount.

 

Eventually down the line you’re going to have a vacancy in your property. For instance, if your tenant moves out December 31st, your property management company is going to clean up the property, take care of any needed repairs, take new photos, list it for rent again, etc. Somebody might move in on January 15th, but you’ll still have a vacancy for those two weeks in January. With single-family homes, many tenants end up staying for two or three years, but vacancies do still occur at some point. Vacancy hold back allotment is 5% which is the equivalent to two weeks of vacancy each year.

 

Also, over the course of a year you may have other maintenance needs; a towel bar comes off the drywall or a toilet part needs to be replaced; things like that. Recommended hold back allotment is 5%. 

 

Management fee percentage is at 10% because that’s how much property managers charge of the rent. 

 

So vacancy and maintenance percentage amounts are the amounts that the owner should retain out of the rental income so that these costs can be handled out of reserves when the time comes.  The 10% management percentage covers the cost of the property management company and is included in the ROI.

In the example of Greenhurst Drive property, you can see that the rent is $975. If you hold back 5% of that for vacancy, it’s $48.75 per month. Multiply $48.75 by 12 months and you get $585, which is the figure you see for the Estimated Annual Vacancy Expense. You can do the same calculations for Maintenance and see how those estimated annual numbers come in the bottom left box come from.  

 

The Vacancy and Maintenance expenses aren’t a true cost; look at it like a reserve bank account. It’s listed here so that prospective investors can better evaluate the earning potential of a property and be conservative in their evaluations.

Still looking at the Summary tab, the top box on the right entitled Summary of Returns by Purchase Method is fairly self-explanatory. This box contains the standard figures that real estate investors consider; Cap Rate and ROI, factored both with an all cash purchase or a financed purchase. 

Next, let’s take a look at the Cash Purchase tab.

 

The Cash Purchase Tab

This offers financials for a situation where you’re not financing your turnkey rental purchase, which in our experience happens only about 1% of the time. 

 

This spreadsheet is pretty self-explanatory; it offers a summary of returns both without maintenance and vacancy and Summary of Returns With Maintenance & Vacancy. 

 

Note Lines 14 and 15, where it says Estimated Annual Gross Income NOI and Estimated Monthly NOI. 

NOI stands for Net Operating Income. Net Operating Income equals your rental income minus all your expenses. It’s basically how much the property is going to make you on a yearly basis.

The Leverage Tab

The third spreadsheet is entitled Leverage, which represents the scenario used 99% of the time, where the buyer uses financing to buy a turnkey rental. The assumptions for the figures on this spreadsheet are that the buyer is putting 20% down and getting a low interest rate. In this example, the interest rate used is 4% over 30 years, as you can see in the top right-hand box labeled Loan Terms.

On the left side, under Summary of Returns, you see what your returns would be without vacancies and maintenance. Now, vacancies and maintenance costs are guaranteed to arise at some point. So the 15% Estimated Annual Cash on Cash Return is what you could theoretically get each month. 
But if you look below that – at the Summary of Returns With Maintenance and Vacancy – you’ll see that 10% is what you might get if you have to use up your hold back reserves. 
Real estate is not an exact science. So 15% is what you could get, but 10% is what you might get. The actual return will be somewhere in the middle.
Overall, the numbers that you absolutely need to pay attention to are the Summary of Returns by Purchase Method on the Summary Page, which gives you your ROI and monthly cash flow whether you’re buying with cash or financing. The other very important number to pay attention to is the last number on the Leverage tab, which gives you your Cash on Cash return after any vacancies and maintenance. Then you can see both the best return possible and the possible return after vacancy and maintenance are factored in. You can then ask yourself, “Am I happy with this number landing somewhere between these two figures?” This approach helps you to set your expectations so that they are realistic.

 

Hopefully this little guide will help you to more easily read the financials for any property you’re considering with MartelTurnkey. But if you have any questions about the financials for any turnkey rental property, please don’t hesitate to reach out to us. We’re more than happy to clarify the figures and answer any questions you have.

 

We Have Boots on the Ground in Memphis!

As you may know, we’ve recently expanded our turnkey rental business into Memphis, Tennessee. While we previously did sell some properties in Memphis last year, we knew that we needed to have boots on the ground in Memphis in order to really scale our presence there. In the past, Antoine had been flying back and forth between Los Angeles and Memphis, which wasn’t really practical for the long-term. We’re pleased to announce that we now have permanent boots on the ground in Memphis. Our own Etienne Martel is relocating to Memphis right after the new year. We couldn’t be more pleased, and we think you will be, too!

 

Project Manager Etienne Martel

 

While Etienne will be a new presence in Memphis, he has been working with MartelTurnkey from the very beginning. He originally served as Acquisitions Director, taking personal responsibility for assessing every property for quality and earnings potential, overseeing rehabs and weighing in on investments with the company’s capital. Etienne’s business acumen, sound financial judgment and keen instincts for cost estimations have proven to be invaluable components of MartelTurnkey’s rapid growth. While working with out-of-state turnkey rentals was rewarding for Etienne, when it came time to find a project manager for Memphis, Etienne was the obvious best choice.

 

Ever since Etienne was a child, he’s loved building. As you can imagine, Legos were his favorite “toy” because of the infinite architectural possibilities. Now, Etienne is working with the real brick and mortar materials; planning and overseeing rehabs and looking for more and better value investment properties in Memphis.

 

The nature of Etienne’s work requires laser sharp focus, attention to detail and the ability to simultaneously manage multiple ongoing projects. It sounds high-octane because it is. . .and Etienne loves every minute of it. “I love doing rehab,” he says. “I’m excited about every aspect of it, whether we’re doing a single-family home or a 20-unit apartment building.”

 

Day-to-Day Oversight in Memphis

 

Being a boots on the ground project manager is a hands-on job, as Etienne can attest to. Every day, there are properties to visit, leads to check out, phone calls to make and contractors to manage. Some of the day-to-day oversight may make you think twice about trying to do an out of state rehab on your own.

 

For instance, there was one rehab project in Memphis recently, where Etienne noticed a “lip” in the flooring around the perimeter of the tub. Having a keen eye and substantial experience with these things, Etienne knew that would be a place where water would collect and cause problems if it wasn’t fixed. He instructed the contractor to fix it and made sure it was on the written item list of things to do. A few days later, Etienne did his walkthrough and it still hadn’t been fixed. He called the contractor and politely reminded him about it.

 

A couple of days later, Etienne checked again. Still no repair. Again, a phone call to the contractor with another reminder. In the meantime, everything but the lip was being done on the rehab. A couple of more days passed and still no repair. Etienne was done being patient. His next conversation was in person. Finally, he had to remind the contractor that he was replaceable. That’s when results happened. On Etienne’s next visit to the property, the lip was taken care of to Etienne’s satisfaction.

 

This is indicative of the level of detail and oversight that Etienne is bringing to the table as Project Manager in Memphis. The quality and value of his work there has already manifested itself. On properties where  Etienne has managed the rehabs, the appraisals are coming in higher than expected, and holding costs in general are down because the properties are selling faster.

 

There’s never been a better time to buy a Memphis turnkey rental from MartelTurnkey. With Etienne on site making sure that work is kept to the highest standards and costs being managed down to the penny, your investment will be more valuable than ever. Take a moment to browse through our turnkey rentals to find one that’s right for you!

 

Why You Will Buy 10 Properties from Us

 

“I don’t want to sell you just one property, I want to sell you ten.”

– Lynn Martel, MartelTurnkey 

 

When searching for a turnkey rental company to work with, it’s important to make sure that you’re going to invest with someone who is diligent, thorough, and trustworthy. Because many people purchase turnkey properties in states they’re not actually residing in, it’s absolutely essential that the company you’re working with has a great reputation and is going to take every precaution to ensure that your new investment is in ideal condition when the transaction closes.

 

Unfortunately there are many turnkey companies out there that, metaphorically speaking, put lipstick on a pig. What we mean by that is that these companies – rather than take all precautions necessary to ensure your house is renovated correctly – will focus instead on doing things as cheaply as possible. Rumor has it that some companies do a bad job evaluating a home at the initial acquisition stage and then get stuck with unmanageable bills, so they have no option but to do substandard work and slap lipstick on a pig. Others are just greedy or have poor money management and they skip over important and more costly work. 

 

At MartelTurnkey we do everything we can to ensure that your property is in the best condition for a cash flowing turnkey rental property. We pay extreme attention to detail, make sure that all necessary repairs are made, and we are completely transparent and communicative during the entire process. Because of this, over the past few years, the majority of our clients have purchased at least two properties from us, and several have bought many more. Like I always say: “I don’t want to sell you one property, I want to sell you ten.” That means that we want to do things the right way so we can build customers for life.

 

In order to create the best possible experience for our customers, we focus on three things: going above and beyond for our customers, having third parties double and triple check our work, and remaining transparent through regular communication with our clients. Below is a breakdown of exactly how we are able to manage all three and why we have such a high client retention rate. 

 

 

We Go Above and Beyond 

 

There are unfortunately many turnkey rental companies out there that solely focus on money. By doing things as cheaply as possible, these companies are possibly able to achieve a higher profit. What these companies don’t realize though, is that this leaves their customers unhappy, and deters them from buying future investment properties with that company. MartelTurnkey is more concerned about maintaining a happy customer base than making a few extra thousand dollars. For instance, let’s say we have a $25,000 renovation budget, but the rehab bid comes back at $20,000. MartelTurnkey won’t take the extra $5,000 and keep it as profit. Instead, we will take that extra $5,000 and see where we can spend the money to ensure the buyer won’t have any big ticket items to fix in the future. We strive to ensure everything in the property has a significant lifespan, is operating safely and efficiently for the tenants, will provide the investor a reliable source of monthly cash flow, and that we’re not just, metaphorically, slapping  lipstick on a pig. 

 

 

We Have Third Parties Check Our Work 

 

This second fact check is really important for all of our clients, especially since the majority are purchasing turnkey rentals outside of their home state. For instance, if you live in Los Angeles and are purchasing a property in Cleveland, Ohio, we understand how important it is that you feel secure and can trust how we are managing the project since you are not physically in the vicinity of your turnkey property. In order to ensure this, you will feel confident knowing that we have not just one other party check our work, but FOUR independent professional companies. As an example, in the Cleveland area, several cities require a “Point of Sale Inspection”. Every single house we sell has to have a city inspector come out and inspect the house before it can be marked as completed. After this inspector checks the property, the property management company sends out a “quality control expert” who visits the property and reviews a checklist of items before giving their stamp of approval denoting that the house is ready-to-rent. And it doesn’t stop there. The third inspection is conducted by the bank’s appraiser who will evaluate the house and say what it is worth, taking into account the renovations and other factors.  Lastly, many of our first time clients hire a home inspector who will provide an in-depth report to the buyer. That means that there are FOUR independent professionals who go through the property with our client’s best interest at heart.

 

 

We Are Transparent and Regularly Communicate with Our Clients 

 

At MartelTurnkey, we don’t just want to sell you one property, we want to sell you ten. That’s why it’s so important for us to be transparent and honest with our clients and communicate regularly along the path to turnkey rental ownership.  Like any solid relationship, we find we face triumphs and challenges better together when we have established trust, and this is done through open communication. Because we own this business, and our reputation is of paramount importance to us, we are available 24/7 to answer our customers’ calls.  It’s really no surprise that more than 60% of our clients come from happy customer’s referrals. Our goal is to make sure all of our turnkey projects result in happy customers who will buy another house themselves, and refer their friends to us. Ultimately we want to sell all our investors 10 houses, and we work with that goal in mind. 

 

Purchasing a turnkey rental property can be one of the most exciting and satisfying experiences of a lifetime. That being said, it’s important to work with a company who understands this and prioritizes their clients’ happiness. At MartelTurnkey, we do everything in our power to make the property buying experience stress free, simple, and transparent. By remaining in constant contact with our clients, ensuring the properties they purchase are rehabbed and managed correctly, and having inspectors double and triple check our work, we are able to maintain our incredibly high standards. If you’re interested in learning more about turnkey rentals or would like to purchase a turnkey property, please don’t hesitate to reach out. You can contact us at info@martelturnkey.com. 

 

 

 

 

 

 

Leverage Your W2 to Achieve Financial Freedom Quicker

At MartelTurnkey, we believe that the quickest way to ensure happiness, independence, and continued financial success is to find a way to achieve financial freedom. That’s why we’re so passionate about helping our clients purchase turnkey rentals. By purchasing a turnkey rental, you’re giving yourself the opportunity to achieve financial freedom and generate passive income from a property that requires little to no maintenance on your part. It’s important to note, however, that in order to buy your first turnkey rental or your first investment property, you’re going to have to work with a lender. Traditional lenders such as Fannie Mae provide investors with a stable source of liquidity for mortgage lending, which “supports greater access to affordable home and rental housing finance in all markets, at all times” (Fannie Mae). In order to secure such a loan, however, you will need to have proof of income. And, the easiest way to do this is to present your W2 to a lender. Because using a W2 is the easiest and surest way to secure a loan, MartelTurnkey encourages all of our clients who do have a full-time job to keep that job before they decide to pursue a full-time career in real estate investment. By using your W2 to leverage financing, investors will be able to achieve financial freedom faster.

 

Preparing to purchase an investment property takes commitment, research, and patience. However, owning an investment property is well worth the hassle. At MartelTurnkey, we help our clients secure loans for their properties that they then use to purchase turnkey rentals with. And, as stated above, leveraging your W2 in order to secure a loan is the easiest way to get started in your investment journey. That being said however, it’s common nowadays for people to have non-traditional income that doesn’t fall into the W2 category. For instance, freelancers who work in what is referred to as the “gig economy”, business owners who take draws instead of paychecks, and people who are retired or have independent sources of wealth unfortunately won’t have a W2 to present to a lender. In these specific cases, investors are able to rely on their tax returns or, in some states, a Bank Statement Loan Program that looks – not at your W2s – but at your bank deposits for the last 12 to 24 months (CBC National Bank Coverage). Although these options are available for those without W2’s, relying on tax returns or the possibility of a bank’s Statement Loan Program may not always guarantee you a loan. That’s why, at MartelTurnkey, we encourage all of our clients who do have a full-time job to keep that job before they decide to pursue a full-time career in real estate investment. Quitting a full time job leaves potential investors without a proof of income, and in turn, they almost always have a much harder time securing a loan. As soon as you leave that day job and you don’t have those paystubs coming in, it becomes much harder to get financing.

 

If you do still have a full-time job, we suggest looking for a lender who will work with you in order to grow a scalable portfolio. Conventional lenders such as Fannie Mae allow you to use conventional financing on your first ten properties. That means that you’ll be able to take out ten loans on ten different properties. And, the good news is that if you get your first investment property using your W2, then properties two through ten will be even easier to secure loans for. The additional benefit of being able to take up to ten loans out at once is that you’ll be able to use the cash flow from your other properties to pay off one of your loans. So, for instance, if you have loans out on ten homes, you would be able to use the cash flow from those homes to pay off one property, and then secure one more property with conventional financing. After your first ten properties, you can start thinking about using hard money, asset-based lending, private lenders, or other creative financing deals to purchase future investment properties. However, if your W2 worked to secure your first loan, we recommend sticking with this type of lending. As the popular saying goes: if it ain’t broke, don’t fix it. 

 

So, what do you do once you do secure your first loan? We suggest getting started by buying a turnkey rental, or doing your first BRRR project out of state. That’s because these two options are relatively affordable, and will provide you with a stream of passive income, all while allowing you to keep your full time job. For those investors who are looking to scale their portfolios as quickly as possible, we still suggest using your W2 as leverage, especially on the first ten properties you purchase. We do not recommend using asset-based lending or hard cash lenders for single-family homes. For larger, multi-family homes these other methods are almost a necessity. Because of the more complicated nature of these loans, however, we suggest focusing on securing your first ten rentals with your W2 and then working on a plan to purchase a multi-family home after that. 

 

The biggest mistake we see people who get into real estate investing make is that they leave their full-time job to pursue a real estate investing career. We know how exciting it can be to begin your real estate journey, however, it’s incredibly important to make sure you have all of your affairs in order and enough proof of income to make this happen. By forgoing your W2, you’re leaving yourself in a much more difficult position, as your odds of securing a traditional loan immediately become much harder. If you are interested in learning more about our investment opportunities or are ready to begin growing your investment portfolio, don’t hesitate to contact us at info@martelturnkey.com 

 

3 Most Common Questions Asked By New Investors

The real estate industry is incredibly lucrative and offers a variety of opportunities for all levels of investors. Whether you’re a new investor, or a seasoned one, you’ll be able to find alluring opportunities that aren’t available in other industries. Because there are so many different investment paths and an abundance of resources readily available, getting started in the real estate industry can feel overwhelming for new investors. That’s why MartelTurnkey chooses to focus on selling turnkey rental properties. Not only are turnkey rentals some of the easiest investments to get started with, they also require very little maintenance and management on the investor’s end. For the new investor, turnkey rentals are the best way to get your feet wet in real estate. In order to help you out on your investment journey, MartelTurnkey breaks down the three most commonly asked questions of new investors, whom we speak with every day.

 

Can I Do What MartelTurnkey Is Doing, by Myself?

 

By far, this is the most common question we get asked.  While we don’t like to dissuade anyone from pursuing their dreams, most new investors don’t have the two main things required to do what we do: time and connections. Getting MartelTurnkey to the level we are at now, where we sell approximately ten turnkey properties a month, took a lot of time including hundreds of phone calls, numerous out-of-state visits, hours of migration and demographic analysis, all complicated with lots of trial (and some error). Over time we pulled together the trustworthy teams we now have in place. Strong relationships with our construction crews, project managers, property managers, escrow and insurance companies, and on-the-ground advisors, result in our ability to offer a cash-flowing, rehabbed turnkey property in a short time frame. It’s very difficult to manage all of these moving pieces at once, and the time required makes it much less feasible.  If you are determined to undertake an out-of-state rehab project, and you are in no rush to be cash-flowing, and you feel you can manage a project of many, many pieces, remotely, our advice is to achieve financial freedom first.  And the best road to financial freedom is by building a cash-flowing, turnkey rental portfolio.

 

Should I Finance or Pay Cash on My Investment?

 

The idea of owning a property for only $20,000 is very attractive to our buyers and most of them choose to finance the balance.  Sometimes, however, an investor will question if they should buy a property outright or get a mortgage. Before we give you an answer, a little more information is required.  If you are purely looking to maximize your cash-on-cash returns, then the best choice is to finance an investment property. On the 20% down, you will be making approximately 15% annually after fixed costs. So, if you are planning to retire 15 years from now, then we recommend that you use financing. On the other hand, if you are close to retirement and want to maximize your net cash flow, then it might be better to buy the property with cash. While the return will be less, percentage-wise, it will be heftier as far as monthly incoming cash. At MartelTurnkey, we often recommend financing to our investors, but we also like to understand your goals and situation so we can help you achieve them. On each property in our inventory, the related financials show you the numbers for both cash and financing scenarios. Be sure to take a look.  

 

Why Does MartelTurnkey Invest in Markets Like Cleveland and Memphis? 

 

With a statistician on our team at MartelTurnkey, we are continually analyzing migration statistics, demographics, housing prices and current events across the country in search of the best markets for our buyers. Cleveland and Memphis are two of the best markets we have found to invest in today. 

Memphis has a beautiful mix of historic and modern architecture. As a river city, it’s known as a booming transportation and industrial hub, and is home to the second largest cargo airport in the country as well as the FedEx Corporation Headquarters. Additionally, the city boasts more than ten colleges and several medical centers, both of which provide major employment opportunities for residents. Beale Street, Graceland, and the National Civil Rights museum bring thousands of tourists each year to the city. Housing wise, the median sales price is incredibly affordable, at $81,000. The average rent on our properties is also very affordable, around $750/month.  

Cleveland and its numerous bedroom communities check all of our criteria boxes as well. Home to a whopping TEN Fortune 500 Company headquarters, the city also brings world class medical teams to the area at the Cleveland Clinic, which is rated the second best hospital in the USA and employs thousands of people at its many campuses. Amazon’s presence is also continually growing, and continues to regularly open warehouses throughout the city. Home prices in Cleveland are slightly higher than Memphis, but we select properties bringing a minimum 15% ROI to our investors.  

 

Have more questions about real estate investing? Bring them to us. MartelTurnkey provides downloadable financials on any property and will review the cash vs. lending analysis with any potential investor. If you want to learn more or get started, simply book a call with an advisor at Info@martelturnkey.com

 

 

 

Single Family Rentals vs. Multi-Family Rentals

When it comes to investing in residential real estate, choosing between single family rentals and multi-family rentals is one of the most common decisions that investors will have to make. While some will argue for one over the other, at the end of the day, it really comes down to what works best for you and your investment goals. While single family rentals may appeal to less seasoned real estate investors because of the lower cost, multi-family rentals are popular amongst those investors looking for more cash flow, but who are also comfortable with taking more risk. And that’s because while multi-family rentals can be a great option for those who have more cash to spend, single family rentals provide for a safer, and less expensive investment. Below are advantages to both single family rentals and multi-family rentals. 

Single Family Rentals

 

1. They’re More Affordable 

A single family rental unit, also known as a “SFR”, is basically a home that is rented out. The simplicity of these units is what makes them such great investments for new real estate investors. They’re typically less expensive and also require a lot less capital upfront. For instance, in less costly areas of the country, new investors are able to find single-family rentals for as low as $100,000. MartelTurnkey caters to these buyers as most of our homes sell for $80,000 to $100,000. On the other hand, multi-family rentals, even in less desirable locations, could fall into the millions, depending on how many units the property has. 

 

2. Quicker Cash Flow 

Whereas multi-family rental units can take you at least six months to see some cash flow, single-family rental units from MartelTurnkey will generate cashflow within just one month. This is a critical consideration when we acquire distressed homes which we then rehab and tenant.  After fixed costs, our goal is to ensure that our investors are cash-flowing the first month. Additionally, there’s a very high chance that your property will appreciate in value over time, leaving you wealthier than when you first purchased the property. 

 

3. Easier to Sell and Manage

Single family rentals aren’t just easier to buy – they’re also easier to sell. And that’s because they’re available not just to commercial real estate investors, but also normal families. The barrier to entry is lower, and so is the barrier to exit. You’ll have more options to choose from when selling, as there are typically fewer buyers for multi-family homes. Additionally, because single family homes are a lot smaller, they’re infinitely easier to manage. Unless there’s a major issue in the single family home, they’re less costly to repair and replace anything that may need to be replaced. 

 

4. Growing Demand for Rental Units

Data from NAREIT, the single family rental has lingered around a 30 percent growth rate for the past three years, compared with less than a 15 percent growth rate for the multifamily market during that same period. That means that single family rental units are more popular than ever. And this is partly due to the fact that millennials are around the age where they are looking to purchase homes and start families. Real estate experts predict that the demand for single family rentals will continue to grow, so it’s a great opportunity to hop on the bandwagon. 

 

Multi-Family Rentals

 

1. The Rental Income Can Be Higher

Because multi-family homes have more housing units, and therefore more tenants occupying them and providing rental income, investors can generally earn more than they would on single family rental units. Additionally, if there are rent increases, you’ll be making more income as well. 

 

2. Loans for Two-to-Four-Unit Properties Are The Same As Single Family Rentals 

If you’re looking to finance a multifamily property with two to four units, there’s good news: these loans vary very little – or not at all – from loans for single-family homes. So, while two to four units are typically classified as multi-family units, they’re almost as accessible as single family units. After four units is when you need to take out larger, commercial real estate loans that are more complicated and more expensive than ones for single family units. Lending rates for rental properties are slightly higher than for your primary residence, but we are seeing very good rates these days.

 

3. You Can Live There

Unlike single family rentals that are limited in space, multi-family rentals provide investors with the ability to live in their property. Not all investors choose to do this, however, if you are looking to live within the property you own and are managing, this could be another plus. If you missed last week’s article on house hacking, read it here: https://martelturnkey.com/why-we-dont-love-house-hacking/

 

4. Economies of Scale 

Economies of scale are also known as reduced costs per unit. This typically comes into play if you’re deciding between purchasing multiple single family units or just one multi-family unit. For instance, if you need to make repairs on the unit, such as the roof, then you’d only have to invest in one roof that will cover all of the units, as opposed to having to repair multiple roofs on more than one single family rental. If you choose to hire a management company to manage your property, you’ll also only have to hire one to manage your multi-family unit.

 

When deciding to invest in a single family unit versus a multi-family unit, it’s important to note that both come with their own set of risks and rewards. However, if you’re a new investor, are looking for quicker cash flow, and want to deal with minimal stress, a single family rental is the best way to go. Single family rentals are more popular than ever which is a testament to their profitability and accessibility. At MartelTurnkey, we encourage our new investors to start building their real estate portfolio with single family rentals because of their many advantages.